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Forum Hotel Kensington – Iconic Refurbishment

Transformational refurbishment of a 27-storey landmark on Cromwell Road, blending heritage with modern luxury.

Cromwell Road, Kensington, London SW7

Ardmore Hotels & Commercial Limited

Luxury hotel refurbishment; 27-storey building with 903 guest rooms

258 Million

Q4 2025

GP Hotel Forum Propco Limited

Project Overview

The Forum Hotel Kensington represents a bold revival of a Cromwell Road icon, originally designed by architect Richard Seifert in the mid-20th century. This comprehensive refurbishment by Ardmore transforms the former Holiday Inn into a premier hospitality destination, honouring its historic concrete structure while introducing cutting-edge amenities. Spanning 27 storeys, the project encompasses a full redesign of 903 guest rooms, expansive public spaces, a luxury spa, indoor pool, state-of-the-art gym, and multiple dining venues.

A standout feature is the new rooftop extension, featuring a panoramic bar and restaurant with sweeping London views, alongside a publicly accessible garden square. Structural enhancements, including facade cleaning, new curtain walling, and energy-efficient systems, ensure sustainability and longevity. Set for completion in 2027, this development elevates Kensington's skyline, delivering sophisticated spaces that blend timeless elegance with contemporary comfort for discerning guests.

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ABM Tiling's Role

As expert tiling contractors London, ABM Tiling Limited is poised to deliver exceptional hotel tiling London solutions for the Forum Hotel refurbishment, ensuring every surface reflects the project's luxurious vision. Our role centres on the precise installation of over 20,000 square metres of custom Florim tiles, supplied through our trusted partnership with Domus Group. These high-quality porcelain tiles, renowned for their durability and refined aesthetics, will feature prominently in guest accommodations, public zones, spa facilities, and the innovative rooftop extension.

Specialising in custom tile installation London, we prioritise seamless integration to enhance both functionality and visual appeal, from expansive bathroom ensuites to statement flooring in communal areas. Our commercial tiling services London approach guarantees on-time delivery through meticulous coordination with Ardmore's team, upholding the highest standards of craftsmanship. This collaboration underscores ABM's expertise in large-scale hospitality projects, where precision meets innovation to create enduring, premium environments.